Usare Google Analytics con le Fan Pages di Facebook
Riporto interessante articolo che descrive in modo assolutamente banale come inserire nella propria Fan Page di Facebook lo script di Google Analytics in modo da avere metriche e statistiche molto più interessanti di quelle standard offerte da Facebook stessa.
L’articolo è tratto dal blog della WebDiGi (www.webdigi.co.uk), una Web Agency londinese.
Spero che possa esservi utile.
Google Analytics for Facebook Fan Pages
How to setup Google Analytics on your Facebook fan pages
1) Setup Google Analytics account. If you already have one, create a new website profile. You can name it facebook.com or facebook.com/your_page_name. You will finally get your tracking code which looks like this UA-3123123-2
2) Create your custom img tag for each of your pages you like to track. EG: contact form, services, products etc. You can use our tool to create the Google Analytics link generator for Facebook pages.
3) Add the entire custom image html tag from step 2 to the bottom of each Facebook fan page that you need to track.
That is all there is to it! Google Analytics is not real-time, so you will need to give it some time. Approximately a day before you see the fruits of your “hard” work.
For advanced users
Use this method, if you don’t want to use our hosted link redirection as mentioned in the method above. You can download the entire source code which is just about three files to get this setup working on your own server (running PHP4.3 or above). The code is written in PHP and essentially creates the Google image tracking URL with the referrer, page information, ID, etc. The additional advantage of hosting this on your own server and domain is that visits from your website to your facebook fan page gets tracked, etc. You will also be able to customise further if you wish. Please do share any useful updates you apply to the tracking link code.
Facebook – Google Analytics Version 1.1 (Updated 21st Feb, 2010). For advanced method – Download this code to use on your server.
If you don’t have a Facebook fan page yet, visit our tutorial for code and help on creating customised Facebook fan pages.
PS: We could not find any other source / blog that described how to get Google Analytics on Facebook fan pages! There is support for canvas pages and applications but nothing for StaticFBML fan pages. Hope this helps and please leave your comments below.